The making of a good graphic designer: getting beyond the software
Tuesday’s Design Idea for Graphic Designers
This is probably going to sound a bit like rant, but it is an important concept.
How much do you really need to know about Photoshop or Illustrator or InDesign to be able to be a good designer.
Is a designer simply about the tools we are using or are we valuable for the ideas that we are producing?
If you are an expert in Photoshop, does that really make you a good graphic designer?
What makes a good graphic designer:
- One size doesn’t fit all: Their designs don’t all look the same. They are tailored for each job.
- Graphic design rules: Good graphic design foundation and uses timeless principles in the design
- Typography: Solid typography foundation (rules and typeface use)
- Color know-how: both using global colors and how to use colors
- Software: Knows enough of the software to accomplish what’s in their mind. Doesn’t overuse filters and effects simply because it is there.
What makes a good graphic designer who makes money:
- Comes up with solutions that are appropriate for the client and their audience (not simply what they like)
- Listens to the customers needs, wants, and expectations for the design
- Checks out what has been done in the past and if there is a branding in place and tries to incorporate those elements in the present job.
- Accepts criticism of their work, doesn’t take it personally or as a rejection, and works to change the design to please the customer
- Chooses the best fonts for the job from an arsenal of fonts
- Chooses the appropriate colors for the job based on the target audience.
- Good communicator
- Gets the job done when they say they’ll have the job done.
T A K E A W A Y S :
Being a good designer doesn’t necessarily guarantee you’ll make money.
In fact, if you are too “devoted” to your craft, miss deadlines or are arrogant about accepting criticisms, then chances are you won’t get repeat business.
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