Extend your brand to your emails

Tuesday’s Design Tip for Graphic Designers

The one thing that constantly intrigues me is the afterthought of how emails looks. It’s just an email right?

However, most of the correspondence these days between us and clients is done via email. Why not look good online as well?

You can use parts of your brand in your emails. This serves to strengthen and build more familiarity of your brand. It also maintains consistency.

What elements of your brand can you use in your emails:

• Type treatment
• Logo
• Colors
• Signature
• Backgrounds
• Header from website
• Graphics (pictures of illustrations) used in other materials
• Emblems
• Graphic elements (customized bullets, lines, etc…)

T A K E A W A Y :

In order to really maximize the potential of your brand, carry it across all your promotional materials.

What’s great is that your brand is already set up and you should ensure that you project a consistent image throughout ALL of the documents and correspondence you use.

Technorati Tags: Branding, Design, Marketing

Related posts:

1. Using design principles in your emails
2. Branding your emails
3. Handling emails
4. Components of your brand (What you should brand)
5. How important is your brand?