Using design principles in your emails

May 13, 2008Maria G. Nozza   Print
Filed under Blog

Tuesday’s Design Tip for Graphic Designers

We never think about it, but maybe we should. Do emails speak louder than the words they contain?

I talked about the idea of branding your emails, but what I’m talking about here is the actual content of your email.

Should we apply the same design tricks to our emails?

Strategies for making your emails look good:

  1. Typography rules do apply: You wouldn’t use a brush script font in your design so why would you here?
  2. Punctuation is important: You should ways capitalize the first letter in a sentence, use only one space after all punctuation.
  3. Keep lines short: Don’t write emails that span an entire screen!
  4. Use a signature: This ensures that your emails look professional and consistent!

C O N C L U S I O N :

I’ll never forget what my old boss said once to me. Never put anything in writing that you don’t want to come back to haunt you.

Should it be the same thing in design? Should we create emails that also “look” the part.

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