Branding your emails

Tuesday’s Design Tip for Graphic Designers

I get emails all the time as I’m sure you do too. Well, last week, I got one that sort of surprised me, and made me think.

I got an email from a woman working in a big corporation. Well, the email had one of those stationery background designs that comes with Outlook.

She’d selected one that was you know, cutesy-wutesy. Not at all appropriate for a “corporate” email. Somehow, it gave me the impression that she wasn’t serious.

Of course, it was the same woman I’d spoken to on the phone, working in a big well-known corporation. But then, she chose a rather whimsical type of design for her email that didn’t “go” with the company colors or brand identity.

C O N C L U S I O N :

I think it would have been better for her to send me an undesigned email than one that was so contrary to the look and feel of the company she worked for.

Having anything designed, even it’s just a simple email, needs to adhere to the company’s brand identity. Or else, it will confuse the reader.

It did me. It just didn’t jive.

Technorati Tags: Branding, Design

Related posts:

1. Extend your brand to your emails
2. Using design principles in your emails
3. Branding is all about impressions
4. Handling emails
5. Should you have a brand?