Blog tools that help you get a loyal fan base

Monday’s Promotion Tip for Graphic Designers

You’ve taken the plunge. You’ve started a blog. You are either with Blogger, Movable Type, TypePad, or my favorite, WordPress.

Now what? Well, if you are using the blog as a marketing tool for you company, you want to get the word out about who you are and what you do.

You want to create a loyal fan base that keep coming back to your blog, day after day.

Strategies for getting people to your blog everyday:

1. Feed readers: For your more tech-savvy readers, they may use a feed reader (like Newsgager or FeedLounge). This allows them to scan at a glance all the different posts of all the blogs they are interested in quickly. Then they can read what interests them. Some of them are even compatible with Outlook, sending all the RSS feeds to Outlook (EX: Newsgator).
   
2. Subscriber links in your blog: I use FeedBurner so that visitors to my blog can subscribe to my blog in their favorite reader (there’s a huge list like Google, MyYahoo, MyMSN, etc.)
   
3. Email link: Then you’ll have readers who don’t know RSS feeds / readers but do understand email. This allows them to have delivered to their inbox any new post that you create. You do have a few choices to do this but FeedBurner offers it too.
   

C O N C L U S I O N

You have to make it easy (and offer different solution) to get people to your blog on a daily basis. This helps build your traffic and improves your ranking in the search engines.

I know this is going to sound really strange, but I subscribe to my own blogs. This is so that I can send some spider traffic my way!

Technorati Tags: SEO, Technology, Web Design

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