Traits of well-produced postcards
Wednesday’s Production Tip for Graphic Designers
I received today a postcard in the mail from a client. I use the term “postcard” loosely here.
The reason is because the postcard itself was printed by her on her printer. The paper had a glossy finish but was not a thick cardboard (as you would expect from a postcard).
I thought to myself “what were they thinking sending this stuff out? ” It looked cheap and unprofessional
Traits of a well-produced postcard:
- Thick cardboard paper
- No streaking or artifacts on them
- Laminated (both sides, if no reply is required)
- No printer’s logos on them (or advertising)
- Branded to the rest of your company’s materials
- Postcards should be well cut (no jagged edges and not crooked).
C O N C L U S I O N :
Postcards are also a reflection of your company and what you stand for.
People generally forget this and sometimes send out postcards that are free but have the printers logos on them. Hardly the professional image you want.
The postcards also should be printed on thicker paper to stand up being tossed around in the mailroom.
And finally, if you have a branding package in place, they should conform to it!
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