Should you have a brand?

Monday’s Promotion Tip for Graphic Designers

Anyone who has spent some time talking to me knows how much of a big proponent of branding I am.

For me, it’s more than just a buzz word. You’ll notice that all big companies have a brand identity in place

The reason is because it promote familiarity and it also sets the tone for your company.

And in today’s global economy, you can now compete with the big boys.

Branding creates a solid foundation not only for your business but also for your marketing efforts.

A good brand identity will answer the following questions about your business

• Who are you and what do you and your company stand for
• What do you do
• What kind of clients are you going for?
• What makes you different from your competitors?
• Why should your clients hire you? What’s in it for them?

C O N C L U S I O N :

The choices you make in typography and the overall look of your website will reflect the answer to these questions.

If you want more upscale clients, then you don’t want your site designed to appeal to anarchists.

Technorati Tags: Branding, Business, Marketing

Related posts:

1. Components of your brand (What you should brand)
2. Elements of a good brand (Have you got the look?)
3. How important is your brand?
4. Extend your brand to your emails
5. Know your USP