How to choose the typeface for your headlines
Tuesday’s Design Tip for Graphic Designers
The headline is the first thing that your readers see when they glance at your piece and choosing the typeface is one of the most important decisions you will have in your document.
You want a font that is appropriate and that speaks to your audience. After all, its goal is to entice your readers into reading your copy.
Choosing the right font for your headline
Choosing the right font is really about what is appropriate for your piece and the overall look of your layout. Ask yourself “What is the overall tone of your piece?”
Then choose the font that best represents this.
How to make your headlines stand out:
You can use any of the following tricks to make sure that your headline pops out and grabs hold of your reader. You may have only seconds before you reader moves on to something else.
- Color: Make your headlines a different color than your body copy.
- Size: Headlines should be much bigger than your body copy size.
- Contrast: You can use radically different fonts than the body copy.
- Weight: Choose very bold or even black headlines.
- Style: If your body type is a serif font, then you can choose a sans serif for your headline.
C O N C L U S I O N :
Because of the big size your headlines will have, don’t forget to kern them!!! It’s very obvious in headlines when there’s extra spaces between the letters. It can be really distracting and just doesn’t look right.
And please, don’t ever hyphenate a headline!
Also remember: never capitalize a headline unless it’s in a sans serif font (NEVER have a headline in ALL CAPS that is in a script or decorative font).
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