Focus on headlines

This week’s Design Tip

Choosing the right typeface is one of the most important design choices you will make in your document.

After all, your headline is the first things your reader sees when they look at your design.

Its goal is to entice your readers into reading your copy. You may have only seconds before you reader moves on to something else.

How to choose a font speaks to your audience

1.   Choosing the right font is really about what is appropriate for your piece and the overall look of your layout.
2.   Ask yourself: “What is the overall tone of the piece?”
3.   Then choose the font that best represents this.

C O N C L U S I O N :

The trick to making sure your headline pops out and grabs hold of your reader is to create contrast.

Your headline must be vastly different from the other typefaces in your document.

It must stand out.

Related posts:

1. How to choose the typeface for your headlines
2. Creating contrast ensures your design success
3. Typography on the web
4. 10 “Safe” fonts you can use on websites
5. ALWAYS establish a clear visual hierarchy