The one major secret of all good newsletters
Monday’s Promotion Tip for Graphic Designers
People usually start a newsletter to promote themselves and their businesses. That is the goal of their newsletter.
You are probably going to think I’m nuts, but there’s one thing that authors of successful newsletters have learned. That is, their newsletters are more content-driven than they are promotion-driven.
Hold your horses…
Not to say that they’re entirely content. But the authors have learned a valuable secret along the way: if you offer valuable content, that is the best sort of promotion you can have of whatever you are selling.
People are now bombarded with sales messages every which way they turn. They want proof — proof that you are worth it. If you send them a newsletter that is always trying to sell them something, eventually (guaranteed), they will unsubscribe to it. They have to get something out of it.
With all the emails I get, if I’m going to give you my email address and subscribe to your newsletter, it better be good!
C O N C L U S I O N :
The old saying “what’s in it for me?” applies here. What is in it for your readers? What do they get out of your newsletter?
People catch on quickly; if you are not offering something of value to them, and are constantly trying to sell something, then you will lose your readers.
And the best marketers are constantly saying they believe in an “abundance mentality” where you must give in order to receive.
I think they’ve figured out what selling is all about. You content can be the teaser (or proof) for what you want to sell.
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