Graphic designers should be better writers
Thursday’s Management Tip for Graphic Designers
There are 2 schools of thought on whether or not designers should be writers.
Some believe that the design speaks for itself and therefore you don’t need to know how to write. They’re designers, after all, not writers.
Others know that in order to effectively communicate and market their services, they’ll have to know how to write better.
Top reasons that designers should be writers:
- All your material will be in your own voice: Your personality will shine through your writing — especially if you have a blog.
- Builds familiarity: Since you are writing your own content and in your own voice, this will build your rapport with clients and helps establish you as a knowledgeable person.
- Professionalism: You want to sound and write like a professional at all times.
- Blogs, books, articles, and all your promotional items: If you plan on creating reports, tip sheets, articles, and such you will need to know how to write.
- Market yourself and your business better: No one knows your business and your goals than yourself.
- Everything is in the same voice: Your writing and when a client speaks to you should always jive.
- Brands you and sets you apart from the competition: Becoming known for your ability to write well, you can set yourself apart from your competition who don’t.
- You can make money with it! You can be the new breed of writer-designer we keep hearing about.
C O N C L U S I O N :
It’s a changing world! You can’t escape it! Everybody nowadays has to write. There’s no getting around that.
We email, we blog, write articles, create e-books, and we chat on forums. We are constantly writing.
I don’t care how good you are, if you can’t communicate that, you’ll always sound like an idiot.
If you want to be professional, it’s time to spruce up your writing!
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