Need to be constantly visible to prospects
Monday’s Promotion Tip for Graphic Designers
A vital part of promoting yourself is to constantly be visible to your clients and prospects.
Imagine this scenario if you will: You do everything right. You network, attend your local Chamber of Commerce meetings, hand out business cards and work the room. You get back to the office thinking that they will surely call you. They don’t. WHY?
It’s imperative to remember that just because you have given someone your business card and made a good first impression, doesn’t mean they will hire you. Sometimes, as luck would have it, they don’t have a design job at that moment. And when they do, they may not remember meeting you over a month ago.
Another important thing to consider is: they won’t hire you until they get to know you. Sometimes this means seeing your name 7-8 times!
How can you make sure that prospects won’t forget you…
You must keep in constant contact with prospects. You must devise a strategy to consistently keep in touch so that when they do have that design job, you are at the forefront of their mind.
10 Ideas to keep in touch with your clients and prospects:
There are a few ways that you can keep in contact with your clients and prospects on a consistent basis. Most of these are low or no cost!
Here are a few ideas to get your ideas going…
- Keep a running database of prospects and client e-mail and email them on a consistent basis
- Speak at conferences and events in your niche market
- Hold teleseminars
- Attend networking events (the more time prospects see you, the more likely they will remember you)
- Send postcards thanking clients for their business and to inform them of other events going on in your business
- Write sample articles and post them online
- Keep an up-to-date blog
- Offer a newsletter, tip of the week, or another free incentive
- Calendar of events
- Podcasts and videos
C O N C L U S I O N
As you can see, it doesn’t have to cost much to keep yourself visible. The key, as always, is to take consistent action and have a plan.
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