Importance of a Design Brief

This week’s Production Tip

A lot of a designer’s time is wasted when we don’t have a clear idea of what the client is looking for when they ask for a design.

A huge time-saver comes in the form of a short document: the Design Brief. You can call it a creative brief, a marketing brief, or a content brief.

Design briefs are typically 1 or 2 pages long, that save time (and money) by providing an overview of what is expected from a project and laying out what needs to be done.

The 4 crucial questions you must have answered before starting any design job:

1. What are the goals for the project?
2. What is the message behind the piece?
3. What is the target market?
4. What is expected from you and when? (Deadlines and deliverables).

C O N C L U S I O N :

I know what you’re probably thinking: “It’s a waste of time to create a brief when I can be designing.” However, creating a design brief serves to eliminate any misunderstanding and miscommunications that can arise, and provides a framework for the project.

It will make the project run much smoother and you can better target your design to the intended audience (once you know who they are!)

Related posts:

1. Questions to ask before starting any design
2. The importance of the concept in design
3. First time design business owners mistakes