Building your list
Monday’s Promotion Tip for Graphic Designers
Today’s tip is something that you really want to focus on this year. It’s populating your site with qualified visitors and capturing their names and emails.
Initially, I decided that I would have 2 types of sites: one offering free information and the other a paid site offering in depth information in 4 crucial areas of design.
For the free, I’m offering a blog, newsletter, podcast and some other timely information as it came up. Then as a step up, and for those who are more serious, I would also offer a subscription site where people can go in and read articles and expand their knowledge base.
The key to success
Creating pages to generate their own traffic and to populate the site quickly and easily.
Here’s my step-by-step plan for building my subscription list:
- Offer useful, informative and timely content — updated regularly
- Include FREE incentives for signing up (in my case, a report and tip sheet)
- Add a sign-up form on various pages for easy sign up (on as many as possible)
- Never ask too much personal info on the sign-up form
- Include a “privacy policy”
- Create a “squeeze page” for my newsletter to sign up (click here to view)
- Show sample issues of my newsletter to “try it out”
- Landing page for each issue of the newsletter for immediate download or online viewing
- Blog, blog, blog regularly
- Build word of mouth by asking subscribers and others in your field to pass it on or market your newsletter.
C O N C L U S I O N
The goal of any list is to attract visitors to your site and keep them coming by offering updated information, incentives, reports, etc… And you don’t want to spend a lot of time doing it.
You also want to show your integrity by having a privacy policy guaranteeing their privacy, not sending spam, and allowing them to view sample issues.
And finally, you want your visitors to be so impressed with your site that they will share their “discovery” with others. Word of mouth can be from your visitors or others in your field that would feature you on their site.
Advertising is the name of the game!
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