Typography Rules
Oct 1, 2007 |
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Filed under Newsletters
What you can do right now to turn your copy from amateur to professional
There has never been a greater need for typing guidelines than with the advent of computers and desktop publishing.
Suddenly, everyone has a computer but they’re still typing as if they were on a typewriter. Many people now opt to create their own documents but have no formal design instruction.
Proper type use is instantly recognizable. It’s pleasing, readable, professional, and artistic. It just plain looks good. It makes reading effortless and enjoyable.
I’ve got over a dozen rules for setting great type, I’ve categorized all the nuances of typography into four major categories:
- Placement
- Size
- Spacing
- “Special” characters.
It would be impossible to cover in detail all the facets of good typography in this issue alone. This issue will be your guide to some of the more basic typographic principles used for creating sophisticated publications. It will turn your design from good to professional.
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