Profiting from consistency

Consistency creates the foundation for your design, giving you an air of professionalism and authority

We usually think of consistency as boring and/or mundane. Well, don’t we?

This is a popular misconception. We equate consistency with negativity: boredom, repetitiveness, and being static.

I equate it with many positive things. Mainly, it creates a sense of belonging and ties together all the various and otherwise separate components of your piece.

An effective brand for your company consists of consistent use of:

• Fonts
• Typographic rules
• Colors
• Graphic elements
• Layouts
• Images / Visuals

When properly used, these will create a unique “look” for you. It will help people remember you; it helps build familiarity.

Consistency is the glue that unifies your piece. It ties together all the elements and controls the progression of the reader through your piece and helps keep his attention.

Let’s examine how we can use “boring” and “old” consistency to dramatically increase our bottom-line and give an air of dependability and professionalism to our clients and ourselves. Read about it here.

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Related posts:

1. Consistency is still key
2. Are grids still relevant?
3. A plea for white space?